Technology companies in the B2B sector need help to expand their sales funnels due to the fierce competition for consumers’ attention on digital channels.
Most enterprise technology businesses can benefit greatly from communicating with these decision-makers about an important issue, goal, or challenge to their business.
So, what should a tech firm do?
Organizations can get the most out of their marketing budgets by prioritizing the development of strategies and tools that are most likely to pique the interest of key decision-makers in their target markets by proving that the company is knowledgeable about the issues plaguing that sector, is a recognized leader in the field, and offers a distinctive product or service that can generate a significant return on investment.
To that end, we’ll examine some of the most effective strategies used by tech firms today. Listed below are seven proven marketing strategies that can be implemented immediately to increase the visibility of enterprise technology firms.
Using promotional videos by tech companies to showcase their wares is on the rise.
Though they may need more time to read through a company’s or product’s datasheet, almost everyone can spare two or three minutes to watch a short video about a possible solution.
When deciding which new technologies to buy and implement, business leaders and enterprise decision-makers frequently consult with peers who are experts in the field.
Nowadays, it’s common for a tech company to form a partnership with a prominent figure in the industry to boost its profile and online following.
It’s incredible how much content is being created in the digital realm these days. And it covers the gamut from high-caliber, original work to content mills and meaningless “clickbait.” That’s also true of content marketing for B2B technologies.
It may seem counterintuitive in the post-pandemic world, but with the rise of digital marketing, personal interactions are more vital than ever.
While enterprise solutions can often make their case solely through digital channels, many tech buyers still prefer to meet their partners face-to-face to identify serious contenders from less credible alternatives.
A marketing automation tool is crucial for enterprise technology businesses to track leads, contact them, and nurture them. Automated systems for lead generation, marketing pipeline construction, contact segmentation, and consistent (and intelligent) marketing to those segments are essential to establishing a reliable revenue stream.
Enterprise technology companies can increase revenue through marketing by focusing on current customers, but this needs to be addressed.
Implementing remarketing systems, processes, and programs will help you maintain customer retention, upsell and cross-sell of additional products, features, and services, and ultimately increase revenue.
For a while now, interactive content has been on the rise in the field of marketing enterprise technology, and it continues to develop in fascinating new directions.
Lead quality increases and engagement rates increase when prospects have a hand in the process using tools like calculators, assessments, and other similar instruments.
Most contemporary businesses are constantly amassing reams of customer information, but this is only worthwhile if the data is properly organized and useful insights are extracted.
Numerous technological instruments exist to automate this procedure, allowing for more informed decision-making.
Brick-and-mortar companies, for instance, can use location analytics software that aggregates demographic and traffic pattern data to pinpoint precisely where their next store should be situated.
Cybersecurity Ventures predicted that by 2021, cyber attacks would cost the global economy $6 trillion. As a result, cybercrime has become an extremely serious problem for modern companies.
The good news is that advancements in IT security over the past few years have made it possible to better safeguard vital company assets like collaboration apps and client data.
Tools like firewalls, anti-malware programs, dependable virtual private networks (VPNs), and password managers can increase security without slowing down your day-to-day operations.
The standards for a sound business continuity management system are laid out in ISO 22301. (BCMS). The many advantages of Standard certification cannot be overstated.
A Business Continuity Management System (BCMS) can help businesses recover quickly from disruptions to their mission-critical operations.
Organizations can use this framework to ensure their plans are current, under control, and ready for deployment in light of changing circumstances and resources within the company and the marketplace.
Business continuity management (BCM) helps organizations safeguard their revenue streams and minimize further losses in an incident or disaster.
Maintaining high service levels to customers is one of BCMS’s primary functions. The ability to quickly and accurately assess the potential effects of an operational disruption, make sound decisions, implement an effective response, and lessen that disruption’s overall impact is another benefit.
Boost the company’s competitive edge and image: Companies implementing a BCMS following ISO 22301 tend to have more satisfied customers.
Comply with applicable laws and regulations: ISO 22301 compliance is a helpful tool for establishing a clear incident response and reporting structure, allowing businesses to show they are working to meet legal and regulatory mandates like the EU General Data Protection Regulation (GDPR) and the Network and Information Security (NIS) Directive.
Get an impartial analysis of your security measures: For a business to maintain its accreditation, it must submit to regular reviews and internal audits that allow experts to render an opinion on whether or not the BCMS is effectively protecting the company’s products and services.